One of the surprises during the annual SLA conference in Seattle was to see a full page advertisement in the Wall Street Journal promoting the value of information professionals four days in a row.
This unprecedented marketing event was an unexpected opportunity resulting from the recent take overs of both the Wall Street Journal and the Dowjones company (which includes the Factiva brand) by Rupert Murdoch.
It would be great to see something similar in the UK.
Here is the full text of the advert.
The right people, information and decisions
Behind every good business decision is an information professional.
The competitive advantages you bring to the table are superior management strategies and decision-making capabilities. Both originate from information that’s been gathered, organized and shared throughout your enterprise by people called information professionals.
The relevant, high-quality business information you need to take action doesn’t turn up all by itself. Whether internally or externally produced, it’s the lifeblood of people who work for you: librarians, knowledge managers, chief information officers, Web developers, information brokers and researchers.
The Special Libraries Association, with support from Dow Jones Factiva, is behind your most profitable decisions. To learn how an SLA information professional can benefit your organization, visit www.sla.org today.
http://www.sla.org/PDFs/WSJ-SLAad.pdf
Congratulations to Stacey Bowers and Cara Schatz of the SLA staff for their work with the Wall Street Journal to develop this memorable advert.