Aga goes Web 2.0

Aga CookerHaving grown up cooking with and now the owner of an Aga cooker, I was fascinated to discover that the company is now engaging with social networking by establishing This is my Aga. This web-site very cleverly capitalises on the immense loyalty Aga owners often have to their cookers. Associated with an often life-long ownership are customer stories, varying from farmers who have used the warming oven to save freezing sheep, to tips on how to make the best bread or cakes.

This is my Aga site uses a Google Maps mashup to encourage you to plot your Aga onto a map of the UK. You can then find the nearest Aga to you with (or without) a story. Or search the database to find where all the Aga’s with the same colour (dark blue in my case) are located. Hundreds of people have already registered, but as with any Web 2.0 approach there are risks involved in giving customers a free hand to comment.

Burnt AgaLet down and Disappointment – Sandy
My parents had a aga in 1931 when I was born, and had others for the rest of their lives. My wife and I have had them for the last thirty years and she regularly bakes ten loaves at a time for village functions. The photograph shows the result of the fire after our engineer fitting a new but faulty control unit supplied by aga to our twenty year old aga in December 2007. The Aga is not yet working again 17/05/08. Aga replaced the whole front, doors and all on the 21st of May and it is now better insulated than before, but looks odd with the old top and new bottom We are still very disappointed with the Customer Service Department they are not what the used to be, and are still in dispute with them,

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