The Designing Demand programme was developed by the Design Council and is delivered nationally by regional delivery partners. It helps established small and medium enterprises and fast growing new start-up businesses to harness the power of design and transform their business performance.
The three-hour workshop provided advice on how to recognise situations where design can benefit business. They had some very impressive examples of how design can improve the bottom line for a company with a small up front expense.
One of the most memorable was waste management business Envirotech whose unglamorous business model mainly consisted of collecting and disposing of sewage with tankers.
By re-designing their brand identity from to their core areas of business have leapt by 75 per cent to just under £2million. Demand for the new maintenance business and tanker work has increased, bringing total turnover for 2005 to £2.5m.
Designing Demand will be hosting a number of one-day Design Workshop for SMEs, and if you think you would benefit you can book online at http://lda.designingdemand.org.uk