An often neglected form of marketing for business is the press and PR.
In order to help with this tricky topic for newcomers the Business & IP Centre has joined forces with GMT events to provide a series of Get Noticed events.
The right mention in the right publication can have a massive impact on orders for companies of all sizes. It can attract new business partners and can even help a growing business secure funding.
The first event was held on May 22nd, attracting a full house of delegates who heard some inspirational insights into the news media and the world of PR. Delegates heard from Fleet Street journalist and chairman of Europe’s largest media training company, Keith Elliott, from Tracey Hobbs, editor of the BBC2’s Working Lunch, and Richard Tyler, enterprise editor at The Daily Telegraph.
Then the PR speakers, including Francis Ingham, (Public Relations Consultants Association),
Crispin Manners, (Kaizo), Susanna Simpson, (Limelight PR) and Michael Hayman, (The Communication Group) talked about how PR agencies operate, about word-of-mouth marketing, and about why you are your company’s biggest asset.
The next event is on July 10th an includes Phil Halliday from the Financial Times on what makes a news story for one of the world’s most trusted business newspapers.
David Lester the founder of Crimson Business will share his expertise on raising a company’s profile via business magazines.
Sally O’Sullivan, former editor-in-chief at IPC Magazines will look at how consumer and customer magazines operate and how you and your business can feature.
Paula Gardner runs Do Your Own PR, a business that teaches companies of all sizes how to use PR to create interest, keep up with and surpass the competition and generally move up to the next level.
Francis Ingham, director general of the Public Relations Consultants Association, will explain how agencies operate, how to choose the most appropriate one for you – and tell you what PR firms can and cannot do for your business.
Adrienne Routledge, founder of Sapphire PR, a specialist business-to-business public relations agency, will look at how to get the most out of a PR agency.
Kaizo CEO Crispin Manners will cover word-of-mouth marketing.
Booking details from http://www.gmtevents.co.uk/booknow.htm.