Nike goes green – or is it greenwash?

Nike_shoeThanks again to the wonderfull Springwise I have been alerted to green activities by the corporate giant Nike. The recently introduced product is called Trash Talk, and is made entirely from ‘environmentally preferred’ materials and recycled waste.

Aparently Trash Talk is the brainchild of Nike celebrity endorser Steve Nash. The All-Star guard for the NBA’s Phoenix Suns (basketball star to those of us outside the USA), is a committed green-living advocate.

The retail price of one hundred dollars proves that going green doesn’t have to damage the profit margin.

Many new business are taking a green stance from the outset. However many larger corporations have been accused of using  greenwash instead of making genuine changes to their operations. It will be interesting to see how long it takes before the likes of Greenpeace acclaim Nike as paragons of greenness.

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