I recently joined the loyalty scheme run by my local plant nursery and was rather surprised to receive a letter with the following introduction:
“Greetings, Oh Most Highly Esteemed Green Card Applicant (letter composed by Wych Cross Hype Ltd a wholly dis-owned subsidiary).
We are delighted to announce that your application for a Wych Cross Green Card has been entirely successful and your expensive looking, gloss green card is enclosed with this letter. Please try not to lose it before you have at least tried it out!
As you know, your card is to be used for scraping ice off your windscreen, wedging that wobbly coffee table leg that’s been irritating you for years, flicking paper pellets at work colleagues and impressing gullible people at parties. You will also be aware that cutting your card into little pieces for security reasons is the recommended way to make your scissors very blunt very quickly. In between times you can also use your card to collect and redeem points (and we all know what points mean!) every time you shop at Wych Cross.
We wish you many hours of happy and rewarding activity with your new Wych Cross Green Card and anticipate your next visit to us with particular pleasure.
With Warmest Felicitations,
Ray Kennedy
Managing Director
.
It certainly appealed to my funny-bone in this age of over-egged marketing letters.
