Today was my second annual visit to the The British International Innovation & Technology Conference and Exhibition (of which more anon). As someone with a relatively limited imagination I have to confess I just can’t understand where inventors get their ideas from.
For instance I would never have thought up the idea for Crisp Bars. In fact everything about it just sounds wrong to me. But, as is so often the way with inventions (and this one is patented) the proof of the pudding is in the eating. Or in this case in the crunching. I approached the product with great cynicism but was proved wrong once again. The ‘bars’ not only taste like standard crisps but somehow manage to maintain the crispiness of a crisp.
As with almost all inventors I come across, the idea sprang from seeking a solution to a problem. In this case, how to continue to consume crisps when you have a babe in arms, and so only have one hand to spare for eating purposes.
Their website doesn’t seem to be working at the moment but you can watch a video where Richard Hammond of Top Gear fame tests them out on the 5 o’clock show.
Watch this space to where this product goes…