He explains what he calls his “monkey business” rules, which include all interview candidates having to ‘entertain’ their interview panel for ten minutes. It can be music, dance, juggling, storytelling or whatever you like. Other ones include trying not to take important decisions in the daytime, and to read at least two books each year which are outside your normal range of interests.
They all sound a bit wacky in print, but when you listen to Tim they sound more like common sense.
Despite initially sounding like a bit of a hippy it turns out Tim is ruthless when it comes to negativity. He just won’t tolerate negative people within his organisation.