Socially responsible marketing

Friday 10 November

Here is a an interesting item to file under social responsible marketing:

The WOMMA Ethics Program

WOMMA and its members are committed to building a profession that is based on ethical practices. We’re breaking new ground in ethical marketing, consumer protection, and self regulation with our innovate ethics tools.

Simple and practical, companies can use our ethics tools to make sound decisions about their word of mouth marketing campaigns. Word of mouth marketing is being used by more and more companies and these tools will help them deliberately and consistently do the right thing. We’re taking high-level ethical principles and using them to create practical decision-making instruments.

http://www.womma.org/ethics.htm